As another week goes by, we have more news about forthcoming legislation that will affect the e-cigarette industry. Again it shows a distinct lack of knowledge about the subject and the repercussions of their actions.
New York State Gov. Andrew Cuomo’s budget would ban the use of e-cigarettes in areas where tobacco products are already prohibited. Yes, we’re back to another example where e-cigarettes which don’t contain tobacco are being treated exactly as if they did. The plan will also limit the use of flavored e-cigarettes and limit marketing attempts that target children and young adults. This will include outdoor and transit advertising.
It’s the moves to limit the use of flavored e-cigarettes that will cause problems for users of the product. All this talk about them being used to attract youngsters to vaping simply isn’t true. Yes there are products out there with fruity flavors that may or may not sound attractive to youngsters. The fact is that the flavors are not there for that purpose. Why can’t legislators actually bother to listen to people who sell the product or use flavored e-cigarettes? If they did, then they might just discover that the reason for the flavors is to help ex-smokers give up their deadly addiction to tobacco. vaping store owner Holly Loupe explains “It has to be appealing for somebody to keep using it. If it tastes bad, would you use it?”
So limiting the number of flavors available may just result in ex-smokers finding it even
harder to give up their habit and start smoking again. It’s doubtful the governor has thought about that before making his proposals. As for all this marketing to children and young adults, again it simply isn’t happening. There are no adverts out there trying to get teenagers to start using the product. Vaping stores won’t even let youngsters enter their premises let alone sell anything to them.
Matt Butler, co-owner of Vape World in Brockport and Greece, N.Y., does not believe the new rules concerning where e-cigarettes can be used will have a significant impact. He said: “People are making the switch these days because they're looking to change to what appears to be a healthier alternative to cigarettes, not because they're looking to use them indoors.” He added that the average customer in his stores is someone in their 30s or older who is trying to give up tobacco.